Martin Balcaitis cut his franchise marketing teeth at food & beverage brands such as Krispy Kreme and Denny’s, where he spent 15 years before shifting gears and signing on as CMO for StretchLab, a boutique fitness franchise that offers one-on-one assisted stretching services. “Flexologists” (professionals who stretch people’s muscles) work…


Name: Matt and Kamille McCollum

Title: CEO and President

Brand: Bodybar Pilates

How has Covid-19 affected your brand?

The onset of Covid-19 provided us with the opportunity to expand our value proposition to our franchise partners and clients by offering Bodybar Live!, our virtual training platform. We were able to spin this up within 1 week…


Name: Eric Little
Title: Chief Development Officer
Brand: Right At Home
Segment: Senior Care
Units: 600+
Locations: U.S., U.K., Canada, Australia, Ireland, Netherlands, Japan, China

What are you doing differently with your marketing program as a result of Covid-19?

We have pulled back on most non-broker lead generation for the time being. That said, we are still seeing some leads come in organically. We…


Covid-19 was a significant disruptor for franchises. With mandated shutdowns, social distancing safety restrictions, and limited consumer demand, most franchises were forced to operate on reduced hours and with limited product and service offerings this spring, while others faced the hard decision to shut down completely. Now franchise owners and…


For a long time, Millennials have been at the heart of intergenerational workplace talk. The oldest of these workers are now in their mid-30s and, in a lot of ways, they’ve gotten a bad rap. …


Even as the health-related stories about the pandemic continue to evolve, the business world faces a common challenge: moving forward. Most organizations have already realized they can’t sit back and wait. They must put plans into action and adapt quickly, despite the present uncertainty. The world of franchise sales faces…


Ongoing concerns over Covid-19 and public health and safety have led Franchise Update Media to postpone its annual Multi-Unit Franchising Conference for a second time. The event will now be held on April 6–9, 2021 at the new Caesars Forum in Las Vegas.

On June 24, the Governor of Nevada…


As Covid-19 continues to disrupt franchised businesses and affect the global economy, franchisors and franchisees should consider shared services arrangements to spread costs, create efficiencies, and leverage knowledge and expertise across brands. In shared services arrangements, an entity provides generally the same type of services to more than one brand…


One thing a transitional event like a pandemic should teach all multi-unit franchisees is the importance of working on your business to address the potential, possible, and probable issues impacting your organization — also known as “Succession Planning.” When the unexpected happens, only a commitment to working on your business…


Name: Meg Roberts

Title: CEO, President

Brand: The Lash Lounge (a Franworth company)

Segment: Personal care services, beauty

Units: 103, approx. 20 more pending

Locations: 30 states

How has Covid-19 affected your brand?

Covid-19 has shuttered the doors of every salon, but it has not dimmed the spirit of our company, our employees, or our enthusiastic…

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